Australia · October 2026 · market share of tracked page views / usage
Top 8 Social media in Australia
In October 2026, Facebook led social media in Australia at 71.58% (market share of tracked page views / usage). Twitter ranked second at 7.76%, followed by reddit at 6.12%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 71.58%
| n/a |
| 2 | Twitter | 7.76%
| n/a |
| 3 | reddit | 6.12%
| n/a |
| 4 | Instagram | 5.93%
| n/a |
| 5 | Pinterest | 5.00%
| n/a |
| 6 | YouTube | 2.91%
| n/a |
| 7 | LinkedIn | 0.34%
| n/a |
| 8 | Tumblr | 0.29%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media in Australia?
- Facebook leads at 71.58% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/australia.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media in Australia?
- Facebook (71.58%), Twitter (7.76%), reddit (6.12%) in October 2026.