Brazil · October 2026 · market share of tracked page views / usage
Top 8 Social media in Brazil
In October 2026, Facebook led social media in Brazil at 58.95% (market share of tracked page views / usage). Instagram ranked second at 22.73%, followed by YouTube at 9.16%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 58.95%
| n/a |
| 2 | Instagram | 22.73%
| n/a |
| 3 | YouTube | 9.16%
| n/a |
| 4 | Twitter | 4.14%
| n/a |
| 5 | Pinterest | 2.51%
| n/a |
| 6 | reddit | 1.33%
| n/a |
| 7 | LinkedIn | 0.86%
| n/a |
| 8 | Tumblr | 0.30%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media in Brazil?
- Facebook leads at 58.95% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/brazil.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media in Brazil?
- Facebook (58.95%), Instagram (22.73%), YouTube (9.16%) in October 2026.