Italy · October 2026 · market share of tracked page views / usage
Top 8 Social media (Desktop) in Italy
In October 2026, Facebook led social media (desktop) in Italy at 38.5% (market share of tracked page views / usage). Pinterest ranked second at 26.5%, followed by Twitter at 9.34%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 38.50%
| n/a |
| 2 | Pinterest | 26.50%
| n/a |
| 3 | Twitter | 9.34%
| n/a |
| 4 | YouTube | 9.14%
| n/a |
| 5 | reddit | 7.22%
| n/a |
| 6 | LinkedIn | 5.73%
| n/a |
| 7 | Tumblr | 1.77%
| n/a |
| 8 | Instagram | 1.69%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media (desktop) in Italy?
- Facebook leads at 38.5% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/desktop/italy.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media (desktop) in Italy?
- Facebook (38.5%), Pinterest (26.5%), Twitter (9.34%) in October 2026.