Africa · October 2026 · market share of tracked page views / usage
Top 8 Social media (Desktop) in Africa
In October 2026, Facebook led social media (desktop) in Africa at 35.48% (market share of tracked page views / usage). YouTube ranked second at 21.14%, followed by Twitter at 18.43%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 35.48%
| n/a |
| 2 | YouTube | 21.14%
| n/a |
| 3 | Twitter | 18.43%
| n/a |
| 4 | Pinterest | 11.56%
| n/a |
| 5 | LinkedIn | 8.21%
| n/a |
| 6 | reddit | 2.88%
| n/a |
| 7 | Instagram | 1.62%
| n/a |
| 8 | Tumblr | 0.66%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media (desktop) in Africa?
- Facebook leads at 35.48% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/desktop/africa.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media (desktop) in Africa?
- Facebook (35.48%), YouTube (21.14%), Twitter (18.43%) in October 2026.