Europe · October 2026 · market share of tracked page views / usage
Top 10 Mobile Phones in Europe
In October 2026, Apple led mobile phones in Europe at 36.31% (market share of tracked page views / usage). Samsung ranked second at 33.57%, followed by Xiaomi at 14.6%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Apple | 36.31%
| n/a |
| 2 | Samsung | 33.57%
| n/a |
| 3 | Xiaomi | 14.60%
| n/a |
| 4 | Motorola | 2.13%
| n/a |
| 5 | Oppo | 1.95%
| n/a |
| 6 | Google | 1.91%
| n/a |
| 7 | Honor | 1.74%
| n/a |
| 8 | Huawei | 1.18%
| n/a |
| 9 | OnePlus | 0.69%
| n/a |
| 10 | Realme | 0.62%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via active device web usage across tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads mobile phones in Europe?
- Apple leads at 36.31% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/vendor-market-share/mobile/europe.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for mobile phones in Europe?
- Apple (36.31%), Samsung (33.57%), Xiaomi (14.6%) in October 2026.