Europe · October 2026 · market share of tracked page views / usage
Top 9 Social media (Desktop) in Europe
In October 2026, Facebook led social media (desktop) in Europe at 52.61% (market share of tracked page views / usage). Pinterest ranked second at 14.24%, followed by Twitter at 10.01%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 52.61%
| n/a |
| 2 | Pinterest | 14.24%
| n/a |
| 3 | Twitter | 10.01%
| n/a |
| 4 | YouTube | 7.77%
| n/a |
| 5 | reddit | 6.82%
| n/a |
| 6 | LinkedIn | 4.48%
| n/a |
| 7 | Instagram | 2.32%
| n/a |
| 8 | Tumblr | 1.54%
| n/a |
| 9 | news.ycombinator.com | 0.12%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media (desktop) in Europe?
- Facebook leads at 52.61% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/desktop/europe.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media (desktop) in Europe?
- Facebook (52.61%), Pinterest (14.24%), Twitter (10.01%) in October 2026.