Europe · October 2026 · market share of tracked page views / usage
Top 8 Social media in Europe
In October 2026, Facebook led social media in Europe at 82.34% (market share of tracked page views / usage). Instagram ranked second at 5.06%, followed by Twitter at 4.11%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 82.34%
| n/a |
| 2 | Instagram | 5.06%
| n/a |
| 3 | Twitter | 4.11%
| n/a |
| 4 | YouTube | 3.45%
| n/a |
| 5 | Pinterest | 2.48%
| n/a |
| 6 | reddit | 1.78%
| n/a |
| 7 | LinkedIn | 0.55%
| n/a |
| 8 | Tumblr | 0.19%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media in Europe?
- Facebook leads at 82.34% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/europe.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media in Europe?
- Facebook (82.34%), Instagram (5.06%), Twitter (4.11%) in October 2026.