Europe · October 2026 · market share of tracked page views / usage
Top 10 Tablet Vendors in Europe
In October 2026, Apple led tablet vendors in Europe at 44.26% (market share of tracked page views / usage). Samsung ranked second at 31.48%, followed by Amazon at 8.53%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Apple | 44.26%
| n/a |
| 2 | Samsung | 31.48%
| n/a |
| 3 | Amazon | 8.53%
| n/a |
| 4 | Lenovo | 4.16%
| n/a |
| 5 | Xiaomi | 3.39%
| n/a |
| 6 | Huawei | 2.25%
| n/a |
| 7 | Honor | 1.19%
| n/a |
| 8 | Google | 0.47%
| n/a |
| 9 | Acer | 0.16%
| n/a |
| 10 | Realme | 0.12%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via active device web usage across tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads tablet vendors in Europe?
- Apple leads at 44.26% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/vendor-market-share/tablet/europe.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for tablet vendors in Europe?
- Apple (44.26%), Samsung (31.48%), Amazon (8.53%) in October 2026.