North America · October 2026 · market share of tracked page views / usage
Top 10 Social media (Desktop) in North America
In October 2026, Facebook led social media (desktop) in North America at 39.74% (market share of tracked page views / usage). Pinterest ranked second at 21.37%, followed by Twitter at 16.19%.
| Rank | Brand | Share | YoY |
|---|---|---|---|
| 1 | Facebook | 39.74%
| n/a |
| 2 | Pinterest | 21.37%
| n/a |
| 3 | Twitter | 16.19%
| n/a |
| 4 | reddit | 10.79%
| n/a |
| 5 | YouTube | 6.24%
| n/a |
| 6 | LinkedIn | 2.86%
| n/a |
| 7 | Instagram | 1.27%
| n/a |
| 8 | Tumblr | 1.00%
| n/a |
| 9 | Fark | 0.43%
| n/a |
| 10 | news.ycombinator.com | 0.12%
| n/a |
Source & licence
Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).
Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.
Measured via social media referrals in tracked traffic.
Last updated 2026-11-14.
FAQ
- Which item leads social media (desktop) in North America?
- Facebook leads at 39.74% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/desktop/north-america.
- What does the market share of tracked page views / usage metric mean?
- Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
- What are the top three for social media (desktop) in North America?
- Facebook (39.74%), Pinterest (21.37%), Twitter (16.19%) in October 2026.