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Global Market Share Rankings worldwide and by country

Worldwide · October 2026 · market share of tracked page views / usage

Top 10 Social media (Desktop) in Worldwide

In October 2026, Facebook led social media (desktop) in Worldwide at 40.83% (market share of tracked page views / usage). Pinterest ranked second at 17.2%, followed by Twitter at 14.17%.

Brand market share rankings
Rank Brand Share
1
Facebook
40.83%
2
Pinterest
17.20%
3
Twitter
14.17%
4
YouTube
11.65%
5
reddit
8.22%
6
LinkedIn
4.54%
7
Instagram
1.88%
8
Tumblr
1.17%
9
Fark
0.21%
10
news.ycombinator.com
0.11%

Source & licence

Data: Statcounter Global Stats (https://gs.statcounter.com), licensed CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0/).

Derived rankings on this site are shared under CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/), relying on CC BY-SA 3.0 section 4(b), which permits adaptations under a later version.

Measured via social media referrals in tracked traffic.

Last updated 2026-11-14.

FAQ

Which item leads social media (desktop) in Worldwide?
Facebook leads at 40.83% in October 2026 (market share of tracked page views / usage). Source: https://gs.statcounter.com/social-media-stats/desktop.
What does the market share of tracked page views / usage metric mean?
Figures are market share of tracked page views / usage from the cited source for October 2026. They are not invented estimates.
What are the top three for social media (desktop) in Worldwide?
Facebook (40.83%), Pinterest (17.2%), Twitter (14.17%) in October 2026.

More Worldwide rankings · All categories

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